Lesser-known?

It's all good and well to program lesser-known works and/or lesser-known composers, but the phrase "lesser-known" does a lot of heavy lifting.  It's important to put context around WHY something or someone are lesser-known.  Next time you come across that phrase, which of the following things does it mean?

1) someone who didn't have the means/connections of their peers

2) someone who wasn't white/male

3) someone who was awesome but existed at the same time as someone else who was more shiny

4) a work that was cool but not quite as cool as something else

5) a work by someone in groups 1-3

6) a work that kinda sucked and the composer probably wished it wasn't out in the wild

7) a work that had "tricky" instrumentation

8) a work for a particular occasion

9) a work that was too technically demanding to be worth the effort

10) a work that only the composer could love

11) something/someone outside of the western classical music tradition